Bolster Group
UI/UX Design
Interactive Style Guide
Custom Development
Technical Consulting
BOLSTER GROUP is an integrated communications agency with an eye on culture. They foster shared cultural experiences with like-minded partners to create a more connected world.
Bolster Group is currently going through a big rebrand across all the 5 companies across the Group – Bolster Group, Bolster, Aeroplane Agency, Going North & Common State. To launch this news to the world, they needed a simple landing page created for the parent company Bolster Group. The site would need to be linear and informative and works to keep Bolster’s cool and down to earth presence, while showing to be mature and refined.
Bolster Group’s website posed a multifaceted challenge: to stand on it’s own from it’s sub companies but keep the journey and feeling holistic and not lose that coolness that Bolster is known for. We aimed to address this by strategising and workshopping the UI/UX from the ground up with the intention of complimenting all of the sub-companies and Bolster Groups new identity.
We focused on creating unique and subtle interactions throughout the site to take the user on a journey while scrolling. This was a result in wanting to engage the user and also continue the vibe of being on the front of design and culture.
01 Digital Strategy & Technical Consulting
02 UX & IA Discovery & Strategy
03 UI/UX Design
04 Design System
05 Interactive Style Guide
06 Webflow Development
07 Custom Code & Integrations
We embraced a modular design system, ensuring a cohesive visual identity across the site. This system was built to balance aesthetic appeal with functional simplicity. Its use of bold typography, harmonious colour palettes, and fluid grid layouts. Each element was chosen to elevate the brand's image, while maintaining a seamless and scalable structure, perfect for future expansions or iterations.
We focused heavily on making this site’s UX both intuitive and engaging. Navigation is a breeze, with a streamlined menu that guides visitors effortlessly through the site. Interactive elements are strategically placed to create a journey that not only informs but also entertains, keeping users engaged and coming back for more.
Technologically, we pulled out all the stops. The site is built using Webflow, ensuring fast load times and optimal performance across devices. We integrated cutting-edge web technologies for smooth animations and interactions, making the user's journey not just informative, but also delightful. The site’s cms has been built with the intention that the client can maintain and update what is needed without any development needed.
Bolster Group
Bolster
