Untitled Group
Digital Strategy
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Interactive Style Guide
Webflow Development
Custom Development
Technical Consulting
Untitled Group is Australia's largest independently-owned music and events company, renowned as the masterminds behind much-loved festivals Beyond The Valley, Pitch Music & Arts, Wildlands, Grapevine Gathering, For The Love and Ability Fest.
Untitled Group's existing website, built on WordPress, faced limitations in scalability and user experience. The challenge was to transition away from WordPress and revamp the website with a fresh, user-friendly design that did not compromise on brand identity. Additionally, there was a need to integrate a Shopify store into the new platform to streamline the process of selling merchandise, ensuring that it aligned seamlessly with the overall design and functionality of the website.
Our approach involved a complete overhaul of Untitled Group's digital presence. We focused on transitioning from WordPress to Webflow to achieve greater design flexibility and ease of content management. Simultaneously, we aimed to craft a new design that enhanced user experience while maintaining the brand's unique identity. A key part of this strategy was the integration of a Shopify store within the Webflow site, facilitating a smooth and cohesive merchandising experience.
01 Digital Strategy & Technical Consulting
02 UX Discovery & Strategy
03 UI/UX Design
04 Design System
05 Interactive Style Guide
06 Webflow Development
07 Custom Code & Integrations
The new design system for Untitled Group's website was tailored to reflect the brand's modern and dynamic nature. We employed a contemporary colour scheme and typography that resonated with the brand, while ensuring the layout was clean and visually appealing. This approach resulted in a visually striking design that aligned with Untitled Group's identity.
A significant emphasis was placed on user experience. The redesigned website offered intuitive navigation and a streamlined user journey, making it easy for visitors to explore events, artists, and content. Interactive elements were incorporated to engage users, enhancing the overall experience without overshadowing the brand's essence.
Migrating to Webflow transformed the content management process. We provided documentation and hosted training sessions to enable the Untitled Group team to efficiently manage and update content. This shift significantly improved the speed and flexibility of content updates.
The integration of a Shopify store was a critical aspect of the development. We seamlessly incorporated the e-commerce platform into the Webflow site, allowing for an integrated merchandising experience. The website was developed with a focus on responsive design, ensuring optimal performance across all devices and a smooth, consistent shopping experience.
Untitled Group
