We infused the website with a design system that mirrored the festival's dynamic spirit. This included a complimentary colour scheme and a modular layout, which provided flexibility and brand consistency. The design also featured custom iconography and interactive elements, like artist lineup tiles and ticket info components which kept the user visually engaged and easy to digest all the info.

With CMC appealing to such a unique audience, we knew that the experience would need to be easily accessible while staying true to the strong brand. We explored new features that provided a rich, utility-driven experience with no dead-ends for customers. This meant replacing the pre-existing IA with one that resulted in finding punters answers for their specific event, quickly and easily. We also integrated immersive video content to convey the festival's atmosphere, ensuring that users felt connected to the event even before stepping onto the festival grounds.

Using Webflow CMS, we gave the CMC Rocks team complete control over content updates, ensuring that the website stayed current with real-time festival information. This included easily manageable info sections for updates and artist features, and the integration of social media feeds, keeping the site lively and up-to-date. For the e-Commerce functionality we opted to use Shopify which seamlessly integrated with the Webflow site so the users never felt lost and were able to easily shop any products while navigating the main Webflow site.

On the technical front, we emphasized responsive design and performance optimization. The website was built with a mobile-first approach and included advanced caching strategies for quick load times, essential for maintaining user engagement. We also ensured a robust infrastructure to support high traffic during key periods like ticket launches and lineup announcements.