House Of Darwin
E-Commerce Strategy
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Shopify Development
Technical Consulting
House of Darwin is a social enterprise. They are a clothing company who reinvest their profits back into social programs in remote Indigenous communities. They exist to inspire, educate and cultivate change within the two worlds of Australia.
In collaboration with Going North, AnindilyakwIn collaboration with Going North, House Of Darwin reached out wanting to create a custom shopify site that needed to embody the essence of its unique brand while seamlessly integrating e-commerce functionality. The existing website for House of Darwin wasn’t reflecting the brand's unique identity. The challenge lay in overhauling the digital presence to align with the brand's ethos, ensuring that it resonated with the high standards and community of House of Darwin.a Art Centre reached out wanting to create a custom shopify site that not only showcased the artworks but also shared the unique AAC story, all while respecting the cultural significance of the art and ensuring a seamless user experience.
Our approach focused on blending House of Darwin's unique brand identity with robust e-commerce capabilities. We aimed to design a website that was visually appealing, reflective of the brand's community connection, and easy to navigate. The key was to streamline the shopping experience using custom Shopify development, ensuring that the website was not only a showcase of products but also an efficient platform for conversions.
01 Digital Strategy & Technical Consulting
02 UX & IA Discovery & Strategy
03 UI/UX Design
04 Design System
05 Interactive Style Guide
06 Webflow Development
07 Custom Code & Integrations
We developed a design system that deeply resonated with the brand's unique connection to the community. The colour palette was carefully selected to reflect the vibrancy and diversity of the community House of Darwin represents, featuring a mix of bold and earthy tones that communicate both energy and authenticity. This unique colour scheme, combined with a clean and modern layout and mono typeface helped connect and visually narrate the brand's community-focused story. The design system was not just about aesthetics; it was a visual representation of House of Darwin's commitment to community, culture, and quality.
We focused on creating an intuitive user journey, with a clear pathway from product discovery to purchase. Interactive elements such as detailed product views and easy-to-use navigation menus were implemented, making the shopping process straightforward and enjoyable.
Central to the website's functionality was the custom Shopify development. This allowed for a tailored e-commerce experience, with features like advanced product filtering, real-time inventory updates, and a seamless checkout process. The CMS was designed to enable easy updates and management of product listings, ensuring that the website remained current and user-friendly. Performance optimisation was a priority, with a focus on fast loading times and a secure, stable platform, particularly important for handling online transactions.
House Of Darwin
Going North
