Laundry Gallery
E-Commerce Strategy
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Shopify Development
Technical Consulting
Laundry Gallery is an Aboriginal owned multidisciplinary creative hub located in Darwin, Northern Territory. They represent modern iterations of Indigenous arts and cultures and provide an accessible pathway for age-old songlines to co-exist with the modern world.
Laundry Gallery, deeply rooted in the Northern Territory indigenous and arts community, faced the challenge of establishing its first online presence. The goal was to create an e-commerce site that not only stood out in terms of design and functionality but also genuinely reflected the extraordinary artists and community it represents.
We aimed to construct a bespoke e-commerce website for Laundry Gallery, tailored to showcase their connection to the rich cultural heritage of the Northern Territory's indigenous artists community. We focused on developing a site that was as unique and captivating as the artworks it would feature, ensuring the design and functionality highlighted the gallery's commitment to its community and artists.
01 Digital Strategy & Technical Consulting
02 UX & IA Discovery & Strategy
03 UI/UX Design
04 Design System
05 Interactive Style Guide
06 Webflow Development
07 Custom Code & Integrations
For Laundry Gallery, we developed a design system that echoed the vibrancy and authenticity of indigenous art. The website's design utilised a vibrant colour palette and graphical elements inspired by indigenous art, creating a visual connection between the online space and the physical gallery. This approach provided an immersive experience, drawing visitors into the world of indigenous art and culture.
The user experience was crafted to be intuitive and engaging, facilitating effortless navigation through the gallery's collection. Special attention was given to how art pieces were displayed, ensuring that each piece's uniqueness and story were effectively communicated.
Recognising the need for a standout e-commerce platform, we developed a custom solution that seamlessly integrated with the gallery's inventory and artist profiles. This allowed for a smooth transactional process, from browsing to purchasing, while ensuring the artists' works were showcased in the best possible light. The e-commerce functionality was designed to be user-friendly, accommodating various customer preferences and simplifying the path to purchase.
Laundry Gallery
Going North
