NikeLab Radio
Experience Strategy
UI/UX Design
Accessibility Design
Design System
Interactive Style Guide
Custom Development
Technical Consulting
NikeLab Radio* Kulin Nation: Exploring rituals of care through self, community and land. The three-part broadcast series features soundscapes and mixes from Australian and First Nations artists, and stories told by First Nations people, recorded as part of Common Ground's Bedtime Stories Project.
In collaboration with Bolster Group, NikeLab reached out needing a website that captures the innovative and experimental essence of their brand while delivering a visually compelling, seamless user experience. The challenge was to create a dynamic platform that showcased cutting-edge design and content with precision and creativity.
We developed a bold design system, crafted a fluid and interactive user experience, and built a robust, responsive website to showcase Nike Lab's forward-thinking products and brand vision.
01 Digital Strategy & Technical Consulting
02 UX & IA Discovery & Strategy
03 UI/UX Design
04 Design System
05 Interactive Style Guide
06 Webflow Development
07 Custom Code & Integrations
We created a modern and adaptable design system that reflects Nike Lab's experimental nature. The system uses clean lines, minimalistic layouts, and striking typography, combined with bold imagery. This allows the brand’s products and vision to take center stage while maintaining visual consistency across all site elements.
The user experience was designed with exploration and discovery in mind. We implemented a smooth, interactive navigation system, allowing users to easily explore the brand’s innovation and content. Animations and transitions were added to enhance engagement and reflect the cutting-edge nature of Nike Lab, while still maintaining an intuitive flow.
Our development team built the site using advanced Webflow features, ensuring a highly responsive, visually rich experience across all devices. We focused on performance optimisation, fast load times, and smooth scrolling to ensure the site feels as dynamic as the brand it represents. Custom integrations were added to facilitate easy updates, making the site future-proof and scalable.
Bolster
NikeLab
