As the digital landscape evolves with the impending removal of cookies, Patron recognised the urgent need to build its own consumer database to maintain and enhance customer relationships. The key challenge was to develop a strategy that not only gathered consumer contacts effectively but also fostered brand loyalty and engagement through captivating content and communications. To achieve this, Patron planned to leverage collaborations with aligned brands and influencers, using a landing page as the central hub for consumer promotions. The core mechanic involved a game of chance, incentivising sign-ups to the Patron newsletter and encouraging referrals for additional entries, all aimed at expanding the consumer database.

Our approach centred on creating an engaging, brand-aligned landing page that would serve as the focal point for Patron's consumer promotions. The design and functionality were tailored to facilitate easy sign-ups to the newsletter, while the game of chance element added excitement and encouraged user participation and referrals.